PRICING AND MARKETING TO SELL


If all else has been done, you’re ready to price your house for the market.


When pricing, it’s nice to get an idea of value by comparing to recent similar sold homes, but remember, this is value in past tense. It might be a nice baseline, but the important thing is to price your house against other similar homes for sale *now*. Try to to be as competitively-priced as possible, and show the most value for the money versus other homes out there.


As I’ve explained, this is much easier to do if you’ve taken the previous steps necessary to ready your house.


What you absolutely don’t want to do is allow your house to be used against itself.


Meaning, pricing your house where buyers can find a better house for the same price, or find the same house for a lower price. In both instances, all yours is doing is selling other ones.



Fast forward. The sign is in the yard and the lock box is on the door. Time to market.


This is when you want the “Just Listed” cards to go out, the open house scheduled, your listing to be broadcast to all other area agents, companies and national real estate portals. When you should have a website that’s exclusively for your house, a virtual tour, social media, separate marketing for potential investors, if appropriate, and more. All the while, keeping one eye on the current market and your competition to make sure your home is always positioned best.


Ready for the first step? FIND OUT YOUR HOME'S PRE-LISTED VALUE




Well, that’s it. I hope you have enjoyed reading about the best ways to prepare your house for sale. If you think you would like to talk more about this and explore listing your house with TrilogyBSI, give me a call, text or email me. I would be happy to send you my pre-listing packet, which goes into detail how I will price, market and negotiate for you. Just let me know.